skip to main content

Our Story

We are Murray Brand and we are the consumer and brand division of Murray - Ireland's leading Independent PR Practice.

Our Story

Our mission is to create compelling, fully integrated multi-channel, consumer PR strategies and campaigns that deliver bottom line results to our clients.

In a nutshell

Murray has a 40 year history of building and strengthening organisations through effective communications. Murray Brand’s chapter in that history is about bringing a brand’s personality to life in an engaging and impactful way.

Launched in 2010, our Consumer and Brand division was created in recognition of our clients’ need for compelling consumer strategies and campaigns that deliver bottom line results.

Since then we have worked with great brands to creatively and quantifiably unleash the power of their brand across all relevant channels and platforms.

We deliver clever strategies that excite clients and engage with audiences. Our point of difference is insight driven campaigns delivered by great people with energy, intellect and integrity.

We’re passionate communicators, curious consumers and creative spirits that share a common set of values – integrity, credibility, fresh thinking and a razor sharp focus on results.

Murray

For over 40 years, Murray have been the leading independent Corporate & Public Affairs PR practice in Ireland. We work alongside our colleagues in Murray Consultants to provide integrated PR and communications solutions to a wide range of national and international businesses.

Murray Creative

We also offer a full service creative solution through Murray Creative – our digitally-led creative agency that combines strategic planning with technological expertise and first rate creativity. We work alongside Murray Creative to amplify our consumer PR executions across all channels in today’s integrated multimedia environment.

Leaders

Here are just some of our impressive team.

Avril Collins

Avril Collins

Director

A true brand aficionado, Avril has developed high impact integrated PR campaigns for a host of household names. Having held senior roles with award-winning agencies in Dublin and London, Avril boasts over ten years’ experience in strategic brand communications. She has particular expertise with food, drink, automotive, consumer technology and retail brands. Avril has a BA in Communications Studies from DCU and holds an MA in Public relations from DIT.

Norman Pratt

Norman Pratt

Associate Director

A strategic thinker with a flair for fresh and innovative ideas, Norman has over 13 years’ extensive consumer and lifestyle brand experience devising award winning campaigns for leading Irish and international brands. Over the years he has overseen some of Ireland’s most high-profile and impactful consumer brand launches. He has a deep understanding of the brand communications space with a natural flair for digital and influencer marketing. He has particular expertise across the fashion, beauty, retail, property, hospitality and lifestyle sectors. He holds a Law and Business Degree and Masters in Commercial Law both from UCD as well as Postgraduate Diploma in Public Relations from the Fitzwilliam Institute.

Niamh McCarthy

Niamh McCarthy

Account Director

Niamh is particularly skilled in developing original consumer campaigns. With over nine years’ experience in Public Relations, Niamh has devised and executed tailored communications plans for a range of consumer clients. Her creativity and attention to detail flourish in her work for consumer accounts across the retail, beauty, food and automotive sectors. Niamh has a BA in English, Media and Cultural Studies from the Institute of Art Design and Technology, Dun Laoghaire and a Postgraduate Diploma in Public Relations and Event Management from the Fitzwilliam Institute.

Niamh Hickey

Niamh Hickey

Account Director

Niamh has extensive experience in devising, implementing and managing high-impact consumer PR programmes. With a background in fashion, art, beauty and food PR, she is constantly on the lookout for quirky ideas, clever campaigns and ‘the next big thing’. This eye for detail transcribes into her work implementing creative campaigns for clients including Three, Calor and Ulster Bank. Niamh has a degree in Communications and Journalism from DIT and a Masters Degree in Public Relations.

Diarmaid Walsh

Diarmaid Walsh

Senior Consultant

Diarmaid is our in-house sports expert, a keen sportsman himself, with particular passion for GAA, soccer and rugby. Diarmaid boasts over 7 years’ experience in the areas of brand communications, sports and sponsorship, and digital. He has successfully managed sponsorship campaigns for many clients including Three, SKODA, Cadbury, Kellogg’s Cúl Camps, Beko and MBNA Kick Fada. A graduate of National University of Ireland, Galway, Diarmaid also holds a Degree in Commerce and a MBS in Corporate Strategy and People Management.

Colm Hanley

Colm Hanley

Senior Consultant

Murray Brand’s resident music expert, Colm has over 10 years’ experience in leading some of the biggest live music events in Ireland. As the brains behind the publicity and digital strategy for the Longitude Festival, he has positioned it as one of Ireland’s premium live events. Music entertainment PR is his forte. Colm has managed a wide range of concerts and events for leading artists such as U2, One Direction and Beyoncé. Colm also boasts an extensive background in radio presenting and producing on FM104, Spin 1038 and Dublin City FM.

Orla McBride

Orla McBride

Senior Account Executive

Orla is an all-round bright spark. Her passion for her work is infectious and she has a flair for tapping into the right influencer audiences, executing top-class media relations, and providing the integral support required to drive successful campaigns and meet desired objectives. Orla currently works on clients such as L’Oréal Active Cosmetics, Audi, and Beko. Orla has a first class BA (Hons) Degree in International Business and Italian from the Dublin Institute of Technology and a Post Graduate Diploma in Public Relations and Event Management from The Fitzwilliam Institute.

Clients

We represent an impressive variety of international and national brands.

Many of whom have been with us for years.

Our Culture